Case Study 2

Eugy & Mr Eazi - Dance for me

Eugy and Mr Eazi are also afrobeats singers there major hit single "Dance for me" has been a major hit in opening up the afrobeats music scene. This video was released on 2^nd September 2016 and the song was written by Mr Eazi himself. Produced by Team Salut.

Synopsis of the video & conceptual, narrative or performance based

In the video "Dance for me" by Eugy & Mr Eazi, I found this to be mainly performance based and the artist, the actually meaning of this video is Eugy & Mr Eazi is telling presumably a female to dance for them by stating some of the most famous dance moves.

Themes& Motifs

In this afrobeat video "Dance for me" by Eugy & Mr Eazi the theme that can be identified is love through the art of dancing this is demonstrated when he says "baby dance it for me". Also when both artists have solo’s they are both singing to one female. Yet again this has the concept of dancing to let loose and be free, which is a conventional theme of the afrobeats music genre.

Editing: The video begins with some special effects with a silhouette of Eugy then one of Mr Eazi before getting into the song. This video consists of fast cutting rates back and forth from the main artists to the dancers.

Camera: There are also many establishing shots, one of which shows both artists in the grand open space with the dancers, dancing on the side this is done to depict a free environment with no restrictions as that is what dancing is and where it’s usually done. There are also many low angled shots of the artists and long shots.

Mise-en-scene: Almost everyone person in this video including the artists has or is of African American ethnicity which is the majority of people in the afrobeats music genre. There is very bright lighting in the video this is to make sure that the dancers and artists are clearly seen. Some of the dancers are wearing dashiki’s which are typical forms of African attire.

Target Audience: This is aimed at mainly people who enjoy afrobeats and dancing and just feeling free to express themselves and be whomever they choose to be. This is targeted to predominately young people at they are mainly the ones you notice throughout the video.

Ideas I could use in my own video?

• ·         Make sure there is bright lighting
• ·         Do video in a vast, wide open space
• ·         Possibly have some of the dancers in typical African attire