Sunday, 2 October 2016

Pre - Production Task (Treatment Pitch/Feedback)


My group and I have decided to create a music video to Kweezy- Che Che Kule. 
Our music video will feature actors and actresses especially chosen from the performing arts department at Leyton Sixth Form College as our video is predominantly performanced based and we wanted to incorporate individuals who are comfortable with performing and being in front of a camera. 
Also, because we have decided to make our music video performance based we have asked some dancers form dance schools to dance in the video and help choreograph the specific dance moves one female character who is the artist who will also be lip-synching and acting also and another character who will play the protagonist in our video. In our video, we plan to explore the themes of African culture and Afro beats dancing as this is what links to our song choice (lyrics).
The song is nearly 3 minutes long in length, which fits perfectly within the time limit set because it will allow us to a variety of shots and lip sync. Our target audience will be 16 years old to fit in with the 'Young Adult Category'.
Form the treatment we have decided to use one of the ideas that the audience has suggested which is to use about three young children in our video because the song was originally a Ghanaian playground song.

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